VANCOUVER 2010 BID CORPORATION
TO HOST THE WINTER OLYMPICS
A golden performance to represent Canada.
Leading the development of the Vancouver 2010 Bid brand, an intense, multi-media assignment that included developing the Bid logo, corporate identity and graphics standards, all domestic advertising, as well as international collateral material.
The campaign mobilized the business, sports and cultural communities as well as the public at large, in achieving the first positive referendum result in Winter Olympic history.
On July 2, 2003 the ultimate success came with the International Olympic Committee selecting Vancouver as Host City for the 2010 Games.
Components
Logo/Identity
Graphic standards manual
Brochures
Collateral material
Advertising: TV, radio, newspaper, magazine, outdoor, cinema video production, broadcast design
Environmental signage
